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	<title>Illusio Design &#187; Branding</title>
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	<link>http://www.illusio.com</link>
	<description></description>
	<lastBuildDate>Fri, 03 Feb 2012 18:55:11 +0000</lastBuildDate>
	<language>en</language>
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			<item>
		<title>Stuff your face</title>
		<link>http://www.illusio.com/mfm/</link>
		<comments>http://www.illusio.com/mfm/#comments</comments>
		<pubDate>Tue, 31 May 2011 17:56:24 +0000</pubDate>
		<dc:creator>chuck</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[portland]]></category>
		<category><![CDATA[rebranding]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[Sustainable]]></category>

		<guid isPermaLink="false">http://www.illusiodesign.com/?p=3863</guid>
		<description><![CDATA[Branding, website, print, photography, and ongoing projects for a nonprofit farmers market in based in Southeast Portland, OR.... <a href="http://www.illusio.com/mfm/" class="show-me">Show Me</a>]]></description>
			<content:encoded><![CDATA[<p>Branding, website, print, photography, and ongoing projects for a nonprofit farmers market in based in Southeast Portland, OR. Tucked along the Stark Street neighborhood with its established mix of eclectic shops and historic 1948 Academy theater, Montavilla Farmers Market packs produce with a punch.</p>
<div class="blueberry">
<ul class="slides">
<li><img title="Montavilla Farmers Market" src="http://www.illusio.com/wp/wp-content/gallery/mfm/mfm-billboard.jpg" alt="Montavilla Farmers Market" /></li>
<li><img title="Montavilla Farmers Market" src="http://www.illusio.com/wp/wp-content/gallery/mfm/mfm-report.gif" alt="Montavilla Farmers Market" /></li>
<li><img title="Montavilla Farmers Market" src="http://www.illusio.com/wp/wp-content/gallery/mfm/mfm-report2.gif" alt="Montavilla Farmers Market" /></li>
<li><img title="Montavilla Farmers Market" src="http://www.illusio.com/wp/wp-content/gallery/mfm/mfm-website-home.jpg" alt="Montavilla Farmers Market" /></li>
<li><img title="Montavilla Farmers Market" src="http://www.illusio.com/wp/wp-content/gallery/mfm/mfm-website-vendors.jpg" alt="Montavilla Farmers Market" /></li>
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</div>
<div class='col2-1 first'>
<span class="dropcap">W</span><br />
ith over 30 vendors operating practically year-round, the Market&#8217;s culinary delights will make your mouth sweat. Personal faves: Thai Mama&#8217;s green onion and garlic <a title="Thai Mama" href="http://www.thaimamaeggrolls.com/" target="_blank">wontons</a>, Better Bean Company&#8217;s <a title="Cuban style black beans" href="http://www.betterbeanco.com/" target="_blank">Cuban style black beans</a>, and handmade pita bread by The Hummus Stop. The website is built on WordPress, allowing the volunteers to easily maintain content. No expert programming needed, just an appetite to help.<br />
</div>
<div class='col2-1 callout'>
<h2>The Market&#8217;s culinary delights are guaranteed to make your mouth sweat.</h2>
<a href="http://www.montavillamarket.org/" class="button  " style="" target="_blank">Launch Website</a>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.illusio.com/mfm/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The public is listening</title>
		<link>http://www.illusio.com/170million/</link>
		<comments>http://www.illusio.com/170million/#comments</comments>
		<pubDate>Mon, 27 Dec 2010 13:07:23 +0000</pubDate>
		<dc:creator>chuck</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[CivicActions]]></category>
		<category><![CDATA[drupal]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[nonprofit]]></category>

		<guid isPermaLink="false">http://www.illusiodesign.com/?p=3344</guid>
		<description><![CDATA[Ongoing brand Identity and web design for the second largest producer of public broadcasting in the nation and... <a href="http://www.illusio.com/170million/" class="show-me">Show Me</a>]]></description>
			<content:encoded><![CDATA[<p>Ongoing brand Identity and web design for the second largest producer of public broadcasting in the nation and nonprofit, <a href="http://americanpublicmedia.publicradio.org/" target="_blank">American Public Media</a>. Over half of all Americans use public media to watch and listen to shows on PBS, NPR, OPB, KCRW, KEXP, etc.</p>
<div class="blueberry">
<ul class="slides">
<li><img title="170 Million Americans" src="http://www.illusio.com/wp/wp-content/gallery/170million/170million-logo-800.png" alt="170 Million Americans" /></li>
<li><img title="170 Million Americans" src="http://www.illusio.com/wp/wp-content/gallery/170million/170million-banners.jpg" alt="170 Million Americans" /></li>
<li><img title="170 Million Americans" src="http://www.illusio.com/wp/wp-content/gallery/170million/170million-home.jpg" alt="170 Million Americans" /></li>
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<li><img title="170 Million Americans" src="http://www.illusio.com/wp/wp-content/gallery/170million/170million-subpage.jpg" alt="170 Million Americans" /></li>
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<div class='col2-1 first'>
<span class="dropcap">P</span><br />
ublic broadcasting is commercial-free and largely listener supported with some governmental assistance. So it&#8217;s crucial for people <a href="http://170millionamericans.org/take-action" target="_blank">get involved</a> and sign up to help ensure public broadcasting stays alive.</p>
<p>The main key messaging behind the website is to enrich, inform, educate, and enlighten Americans about public broadcasting. This became the driving force behind using imagery that&#8217;s directly sourced from the 250 partner stations. Thanks to <a href="http://www.civicactions.com/" target="_blank">CivicActions</a> who specializes in strategy, design, and Drupal development.<br />
</div>
<div class='col2-1 callout'>
<h2>Over 138,000 active Facebook followers and growing.</h2>
<a href="http://170millionamericans.org" class="button  " style="" target="_blank">Launch Website</a>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.illusio.com/170million/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Helping Haiti live</title>
		<link>http://www.illusio.com/haiti/</link>
		<comments>http://www.illusio.com/haiti/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 16:45:34 +0000</pubDate>
		<dc:creator>chuck</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[humanitarian]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.illusiodesign.com/?p=2222</guid>
		<description><![CDATA[On January 12, 2010, a 7.0-magnitude earthquake slammed into Port-au-Prince, Haiti. More than 200,000 people were killed, thousands... <a href="http://www.illusio.com/haiti/" class="show-me">Show Me</a>]]></description>
			<content:encoded><![CDATA[<p>On January 12, 2010, a 7.0-magnitude earthquake slammed into Port-au-Prince, Haiti. More than <a href="http://news.bbc.co.uk/2/hi/8507531.stm" target="_blank">200,000 people</a> were killed, thousands injured, and displaced from their homes into the streets.</p>
<div class="blueberry">
<ul class="slides">
<li><img title="Help Haiti Live" src="http://www.illusio.com/wp/wp-content/gallery/haiti/work-web-haiti-slide-663.jpg" alt="Help Haiti Live" /></li>
<li><img title="Help Haiti Live" src="http://www.illusio.com/wp/wp-content/gallery/haiti/work-web-haiti-about-663.jpg" alt="Help Haiti Live" /></li>
<li><img title="Help Haiti Live" src="http://www.illusio.com/wp/wp-content/gallery/haiti/work-web-haiti-txt-663.jpg" alt="Help Haiti Live" /></li>
</ul>
</div>
<div class='col2-1 first'>
<span class="dropcap">I</span><br />
combined forces with global humanitarian organization <a href="http://care.org" target="_blank">CARE</a> and Resonate Social Media to help raise funds for aiding the people of Haiti. Working on this project intense because the photos from CARE were very intense and heart-wrenching. It was difficult to not feel helpless for these people who were suffering thousands of miles away. But effective design can motivate and help truly save the world.<br />
</div>
<div class='col2-1 callout'>
<h2>Giving, following, and coming together for the people of Haiti.</h2>
<a href="http://www.illusio.com/clients/haiti" class="button  " style="" target="_blank">Launch Website</a>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.illusio.com/haiti/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get dirty</title>
		<link>http://www.illusio.com/im/</link>
		<comments>http://www.illusio.com/im/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 02:37:03 +0000</pubDate>
		<dc:creator>chuck</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[california]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[identity]]></category>

		<guid isPermaLink="false">http://www.illusiodesign.com/?p=1439</guid>
		<description><![CDATA[Brand identity and brand guidelines for the now defunct I&#8217;M, a multimedia application capable of playing HD quality... <a href="http://www.illusio.com/im/" class="show-me">Show Me</a>]]></description>
			<content:encoded><![CDATA[<p>Brand identity and brand guidelines for the now defunct I&#8217;M, a multimedia application capable of playing HD quality video. Instant Media boasted itself as the &#8220;leader in Internet TV&#8221; with its additional support of subscribing to hundreds of videocasts and podcasts. Sounds like iTunes? Close but only for PC users.</p>
<div class="blueberry">
<ul class="slides">
<li><img title="Instant Media" src="http://www.illusio.com/wp/wp-content/gallery/im/work-brand-im-logo-663.gif" alt="Instant Media" /></li>
<li><img title="Instant Media" src="http://www.illusio.com/wp/wp-content/gallery/im/work-brand-im-downloader-663.jpg" alt="Instant Media" /></li>
<li><img title="Instant Media" src="http://www.illusio.com/wp/wp-content/gallery/im/work-brand-im-banners-663.jpg" alt="Instant Media" /></li>
<li><img title="Instant Media" src="http://www.illusio.com/wp/wp-content/gallery/im/work-brand-im-partners-663.jpg" alt="Instant Media" /></li>
<li><img title="Instant Media" src="http://www.illusio.com/wp/wp-content/gallery/im/work-brand-im-guide-663.jpg" alt="Instant Media" /></li>
</ul>
</div>
<div class='col2-1 first'>
<p><span class="dropcap">I&#8217;M</span></p>
<p>users were able to download shows and movies from cable networks like Showtime, FOX, FX, Comedy Central, etc. for a few dollars. Movies were also downloadble from Universal, Rogue Pictures, and plenty of big movie house productions. Similar to television channels, the I&#8217;M player had hundreds of selections. Third parties could also advertise their shows within the I&#8217;M player or allow users to navigate through chapters &#8211; much like a DVD.<br />
</div>
<div class='col2-1 callout-solo'>
<h2>Just after six months, Instant Media&#8217;s registered users grew from 26,000 to 750,000.</h2>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.illusio.com/im/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cleanse and refresh</title>
		<link>http://www.illusio.com/kwd/</link>
		<comments>http://www.illusio.com/kwd/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 05:12:33 +0000</pubDate>
		<dc:creator>chuck</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[kwd]]></category>
		<category><![CDATA[portland]]></category>
		<category><![CDATA[rebranding]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://www.illusiodesign.com/?p=1177</guid>
		<description><![CDATA[Rebranding of bottle labels, can labels, sell sheets, posters, and POS for a local tea distribution company based... <a href="http://www.illusio.com/kwd/" class="show-me">Show Me</a>]]></description>
			<content:encoded><![CDATA[<p>Rebranding of bottle labels, can labels, sell sheets, posters, and POS for a local tea distribution company based in Portland, OR. Kombucha Wonder Drink is from the brilliance of Steve Lee, founder of Tazo Tea. Kick back, relax and get your cleansing on.</p>
<div class="blueberry">
<ul class="slides">
<li><img title="Kombucha Wonder Drink" src="http://www.illusio.com/wp/wp-content/gallery/kwd/work-brand-kwd-vitties-663.jpg" alt="Kombucha Wonder Drink" /></li>
<li><img title="Kombucha Wonder Drink" src="http://www.illusio.com/wp/wp-content/gallery/kwd/work-brand-kwd-bottles-663.jpg" alt="Kombucha Wonder Drink" /></li>
<li><img title="Kombucha Wonder Drink" src="http://www.illusio.com/wp/wp-content/gallery/kwd/work-brand-kwd-pos-663.jpg" alt="Kombucha Wonder Drink" /></li>
<li><img title="Kombucha Wonder Drink" src="http://www.illusio.com/wp/wp-content/gallery/kwd/work-brand-kwd-devil-663.jpg" alt="Kombucha Wonder Drink" /></li>
<li><img title="Kombucha Wonder Drink" src="http://www.illusio.com/wp/wp-content/gallery/kwd/work-brand-kwd-sellsheet-663.jpg" alt="Kombucha Wonder Drink" /></li>
</ul>
</div>
<div class='col2-1 first'>
<span class="dropcap">T</span><br />
he bottle was redesigned and doubled in size. More tea = happy customers. Easily identifiable flavor names like &#8220;Asian Pear&#8221;, &#8220;Niagara Grape&#8221;, and &#8220;Essence of Peach&#8221; now help customers to find their swill quickly. The original logo was used so loyal customers would still recognize the brand. And a vibrant color palette was introduced to give the beverages a welcome visual kick in the can.<br />
</div>
<div class='col2-1 callout-solo'>
<h2>Picks up where vitamins left off. What&#8217;s your favorite flavor?</h2>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.illusio.com/kwd/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good for the earth</title>
		<link>http://www.illusio.com/earth20/</link>
		<comments>http://www.illusio.com/earth20/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 03:53:34 +0000</pubDate>
		<dc:creator>chuck</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[bottle label]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[portland]]></category>
		<category><![CDATA[rebranding]]></category>
		<category><![CDATA[redesign]]></category>

		<guid isPermaLink="false">http://www.illusiodesign.com/wp/?p=744</guid>
		<description><![CDATA[Rebranding of packaging for Earth2o, a bottled water manufacturer based in Portland, OR. One of the coolest aspects... <a href="http://www.illusio.com/earth20/" class="show-me">Show Me</a>]]></description>
			<content:encoded><![CDATA[<p>Rebranding of packaging for Earth2o, a bottled water manufacturer based in Portland, OR. One of the coolest aspects of Earth2o&#8217;s water is how it’s naturally filtered by volcanoes in Opal Springs. Well, with basalt rock to be exact. OK, I&#8217;m thirsty now.</p>
<div class="blueberry">
<ul class="slides">
<li><img title="Earth2o" src="http://www.illusio.com/wp/wp-content/gallery/earth/work-brand-earth-stand-663.jpg" alt="Earth2o" /></li>
<li><img title="Earth2o" src="http://www.illusio.com/wp/wp-content/gallery/earth/work-brand-earth-logo-663.gif" alt="Earth2o" /></li>
<li><img title="Earth2o" src="http://www.illusio.com/wp/wp-content/gallery/earth/work-brand-earth-shelf-663.jpg" alt="Earth2o" /></li>
<li><img title="Earth2o" src="http://www.illusio.com/wp/wp-content/gallery/earth/work-brand-earth-gallon-663.jpg" alt="Earth2o" /></li>
</ul>
</div>
<div class='col2-1 first'>
<p><span class="dropcap">N</span></p>
<p>ot all bottled water looks, nor tastes the same. Minimal type and a clean, white palette allow a message of purity to be delivered in a straight-forward, non nonsense manner. On the shelf, the design allows Earth2o to burst from its competition. And the metallic droplet gives the brand a recognizable, iconic shape consumers will remember. Earth2o can be snatched up at your local Safeway, Fred Meyer, QFC, and Zupan’s stores. If you buy it, recycle it.</p>
</div>
<div class='col2-1 callout-solo'>
<h2>108,000 gallons per minute. Earth2o&#8217;s water is sourced from a local aquifer in Opal Springs, OR.</h2>
</div>
]]></content:encoded>
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