Illusio Design » photography

Augment your intellect

chuck — Tue, 22 Dec 2009 14:18:43 +0000

Book cover design for visionary and augmenting master, Doug Engelbart. Engelbart is recognized for inventing the computer mouse – yep, right there in your hand. Less known for his concept of augmenting the human intellect, he believes our society is on the verge of information overload.

H
e believes this can be achieved by taking massive amounts of information to collectively synthesize, organize, and distribute it. Beyond the mouse, Engelbart has invented the five key chordset which is a an extremely advanced but simplified version of the common keyboard.

We are at a decision crossroads. And as this book vivdly demonstrates, Doug Engelbart has been there all along, waiting for us with the answer.

Buy This Book

Good for the earth

chuck — Mon, 28 Sep 2009 03:53:34 +0000

Rebranding of packaging for Earth2o, a bottled water manufacturer based in Portland, OR. One of the coolest aspects of Earth2o’s water is how it’s naturally filtered by volcanoes in Opal Springs. Well, with basalt rock to be exact. OK, I’m thirsty now.

ot all bottled water looks, nor tastes the same. Minimal type and a clean, white palette allow a message of purity to be delivered in a straight-forward, non nonsense manner. On the shelf, the design allows Earth2o to burst from its competition. And the metallic droplet gives the brand a recognizable, iconic shape consumers will remember. Earth2o can be snatched up at your local Safeway, Fred Meyer, QFC, and Zupan’s stores. If you buy it, recycle it.

108,000 gallons per minute. Earth2o’s water is sourced from a local aquifer in Opal Springs, OR.

Get smashed

chuck — Wed, 23 Sep 2009 01:56:06 +0000

Brand identity for an ultra slick Mediterranean bar and restaurant in downtown Santa Cruz, Ca. Red Restaurant & Bar lives in a very convenient location above the Historic Santa Cruz Hotel. Inside, it’s dark and cozy – the perfect combo for late night cocktail and snack sessions with friends.

The Red website is loaded with plenty of textures and organic elements found inside the restaurant. Be sure to check out the flaming Cosmo on the photo gallery page. The menus are dynamically driven with a content management system. The owners can make changes to the content without affecting brand personality. A supporting icon system was developed to expand the campaign tagline “Eat, drink, relax, repeat.” These iconic elements were used on the website and print ads to support the brand message of feeling fun, youthful, and energetic at Red Restaurant & Bar.